Inshore Fishing Privacy Policy

# Privacy Policy for Clearwater Flats Fishing, Inc.

**Effective Date:** August 9, 2025 

**Last Updated:** August 9, 2025 

Clearwater Flats Fishing, Inc. ("we," "us," or "our"), located at 2803 Fox Squirrel Dr, Palm Harbor, FL 34684, is committed to protecting the privacy and personal information of our customers, website visitors, and other users of our services. This Privacy Policy explains how we collect, use, store, share, and protect your personal information in compliance with applicable laws, including the Florida Information Protection Act of 2014 (FIPA) and House Bill 969 (2022). By using our website (www.clearwaterflatsfishing.com), booking our fishing charter services, or otherwise interacting with us, you agree to the terms of this Privacy Policy.

## 1. Information We Collect

We collect information to provide and improve our fishing charter services, process bookings, and enhance your experience. The types of information we may collect include:

### Personal Information

- **Contact Information:** Name, email address, phone number, and mailing address provided when you book a fishing charter, contact us, or sign up for newsletters.

- **Payment Information:** Credit card details, billing address, or other payment-related information processed through secure third-party payment processors for booking services.

- **Booking Details:** Information about your fishing charter preferences, such as trip dates, number of participants, and special requests.

### Non-Personal Information

- **Website Usage Data:** IP addresses, browser type, device information, and cookies used to analyze website traffic and optimize user experience.

- **Analytics Data:** Aggregated data about website visits, page views, and user interactions collected through tools like Google Analytics.

### How We Collect Information

- **Directly from You:** When you submit information through our website (e.g., booking forms, contact forms, or newsletter sign-ups).

- **Automatically:** Through cookies and similar technologies when you visit our website (www.clearwaterflatsfishing.com).

- **From Third Parties:** From third-party platforms like FishingBooker or Tripadvisor for booking confirmations or reviews, or from payment processors to facilitate transactions.

## 2. How We Use Your Information

We use your information to provide, manage, and improve our fishing charter services. Specific purposes include:

- **Service Delivery:** To process bookings, confirm reservations, and communicate trip details.

- **Customer Support:** To respond to inquiries, provide assistance, and resolve issues.

- **Marketing and Communications:** To send newsletters, promotional offers, or updates about our services (with your consent, where required).

- **Website Improvement:** To analyze website usage and optimize performance and user experience.

- **Legal Compliance:** To comply with applicable laws, such as notifying consumers of data breaches under FIPA or HB 969.

## 3. How We Share Your Information

We do not sell your personal information. We may share your information in the following cases:

- **Service Providers:** With trusted third-party vendors, such as payment processors (e.g., Stripe, PayPal), booking platforms (e.g., FishingBooker), or website analytics providers (e.g., Google Analytics), who are contractually obligated to protect your data.

- **Legal Requirements:** When required by law, such as in response to a court order, subpoena, or to comply with FIPA’s data breach notification requirements.

- **Business Transfers:** In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity under strict confidentiality agreements.

## 4. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

- **Encryption:** Secure Sockets Layer (SSL) encryption for data transmitted through our website.

- **Access Controls:** Limiting access to personal information to authorized personnel only.

- **Secure Payment Processing:** Using PCI-compliant third-party payment processors to handle financial transactions.

Despite these measures, no system is completely secure. In the event of a data breach affecting more than 500 consumers, we will notify affected individuals within 30 days, or within 45 days if "good cause" requirements are met, as required by FIPA. For breaches affecting over 1,000 users, we will also notify consumer credit reporting agencies.

## 5. Your Rights and Choices

Under Florida law (FIPA and HB 969), you have certain rights regarding your personal information:

- **Access:** Request access to the personal information we hold about you.

- **Deletion:** Request deletion of your personal information, subject to legal retention requirements.

- **Opt-Out:** Opt out of the sale or sharing of your personal information (note: we do not sell personal information).

- **Non-Discrimination:** We will not discriminate against you for exercising your privacy rights.

- **Cookie Preferences:** Manage cookie settings through our website’s cookie consent tool.

To exercise these rights, contact us at rob@clearwaterflatsfishing.com or 727-742-6265.

## 6. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and analyze traffic. Cookies are small text files stored on your device. You can accept or decline cookies via the cookie consent tool on our website (www.clearwaterflatsfishing.com). Declining cookies may limit some website functionality.

## 7. Third-Party Links and Services

Our website may contain links to third-party websites, such as FishingBooker or Tripadvisor. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing personal information.

## 8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. For example:

- Booking and payment information is retained for 7 years to comply with tax and accounting obligations.

- Website analytics data is retained in aggregated, anonymized form for statistical purposes.

## 9. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.

## 10. Compliance with Florida Privacy Laws

Clearwater Flats Fishing, Inc. complies with the **Florida Information Protection Act of 2014 (FIPA)** and **House Bill 969 (2022)**, which apply to for-profit businesses in Florida meeting certain thresholds (e.g., annual revenue over $25 million or sharing data of 50,000+ consumers). We:

- Obtain consent before collecting personal information.

- Notify consumers within 72 hours of a data breach (per HB 969).

- Allow consumers to opt out of data sharing or request data deletion.

- Maintain transparent data practices to avoid penalties (up to $500,000 for FIPA violations or $1,000 per violation under HB 969).

## 11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website or by emailing you at the address provided. The “Last Updated” date at the top of this policy indicates the most recent revision.

## 12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

**Clearwater Flats Fishing, Inc.** 

2803 Fox Squirrel Dr, Palm Harbor, FL 34684 

Phone: 727-742-6265 

Email: rob@clearwaterflatsfishing.com

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### Notes and Recommendations

1. **Legal Review:** This template is based on general information from Florida privacy laws and best practices for businesses like Clearwater Flats Fishing, Inc.. However, your specific operations (e.g., website analytics, booking platforms, or marketing practices) may require additional provisions. Consult a Florida-licensed attorney to ensure compliance.[](https://www.sixfifty.com/blog/florida-privacy-policy-generator/)

2. **Customization:** Adjust the policy to reflect the exact data you collect (e.g., if you use specific third-party tools or collect additional data like customer reviews).

3. **Website Integration:** Post this Privacy Policy prominently on your website (www.clearwaterflatsfishing.com) and include a link in the footer or contact page, as noted in your existing cookie consent notice.[](https://clearwaterflatsfishing.com/)[](https://clearwaterflatsfishing.com/fishing-charter)

4. **Data Breach Plan:** Ensure you have a process to comply with FIPA’s 30-day (or 45-day) breach notification requirement and HB 969’s 72-hour notification rule.[](https://www.sixfifty.com/blog/florida-privacy-policy-generator/)

5. **Third-Party Compliance:** Verify that third-party vendors (e.g., FishingBooker, Google Analytics) comply with privacy laws and include their requirements in your policy (e.g., Google Analytics’ data tracking disclosure).[](https://www.boloforms.com/signature/contracts/business/privacy-policy/florida/)